Create a presentation you can deliver which is related to that product. The presentation should be helpful and useful, and mostly pure content. If the webinar is going to be an hour long, then you should have at least 45-50 minutes of good, solid content in there before you ever even talk about the product. An exception would be if the entire point of the webinar is how to use that product.
A trademark for the term WEBinar (first three letters capitalized) was registered in 1998 by Eric R. Korb (Serial Number 75478683, USPTO) and was reassigned to InterCall.[35] The trademark registration was cancelled in 2007. Learn.com filed a claim for the term "webinar" without regard to font or style in 2006 (Serial Number 78952304, USPTO). That trademark claim was abandoned in 2007[36] and no subsequent filing has been made.

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