Because a Webinar room allows you to communicate with your customers and employees better, and to get feedback from them at the right time, with the right information. This happens because a Webinar room allows you to enter a virtual conference room, talk (in your voice) and share pictures, web sites, Power Point Presentations and in some cases, any application on your computer, such as Excel, Word, etc. to tell a story or show people why they need your product or service.
You’re already a big winner when you’re in front of your webinar audience. Participants were interested enough in your content to register, hold space on their calendar, then show up attentively to your webinar. They have self-qualified themselves as being in the market for the type of product or service you offer, and think you’re the God of SEO (or whatever your schpeel is on).

Create a presentation you can deliver which is related to that product. The presentation should be helpful and useful, and mostly pure content. If the webinar is going to be an hour long, then you should have at least 45-50 minutes of good, solid content in there before you ever even talk about the product. An exception would be if the entire point of the webinar is how to use that product.
In February 1998, Starlight Networks[22] released StarLive! (the exclamation point being part of the product name).[23] The press release said "customers can access familiar Web browser interfaces to view live and pre-recorded corporate presentations, along with synchronized slides. End users can communicate directly with the presenter using real-time chat technology and other Web-based collaboration tools."
Web conferencing software is invoked by all participants in a web meeting. Some technologies include software and functionality that differs for presenters and attendees. Software may run as a web browser application (often relying on Adobe Flash, Java, or WebRTC to provide the operational platform). Other web conferencing technologies require download and installation of software on each participant's computer, which is invoked as a local application. Many web conferencing vendors provide the central connectivity and provisioning of meeting "ports" or "seats" as a hosted web service, while others allow the web conference host to install and run the software on its own local servers. Another installation option from certain vendors allows for use of a proprietary computer appliance that is installed at the hosting company's physical location.
In 1996, PlaceWare was founded as a spinoff from Xerox PARC. In November of that year, PlaceWare Auditorium was described in a public talk at Stanford University as allowing "one or more people to give an interactive, online, multimedia presentation via the Web to hundreds or thousands of simultaneous attendees; the presentation can include slides (made in PowerPoint or any GIF-image editor), live annotation on the slide images, real-time polls of the audience, live audio from the presenter and those asking questions, private text and audio conversations in the auditorium's "rows", and other features."[18] PlaceWare Auditorium was formally announced in March 1997 at a price of $150 per simultaneous user.[19]
In December 2003, Citrix Systems acquired Expertcity, giving it the GoToMyPC and GoToAssist products.[29] The acquired company was renamed as the Citrix Online division of Citrix Systems. In July 2004, Citrix Online released GoToMeeting as its first generic web conferencing product.[30] In June 2006, GoToWebinar was added, allowing additional registration and reporting functionality along with larger capacity in sessions.[31]
A webinar is a live, web-based video conference that uses the internet to connect the individual (or multiple individuals) hosting the webinar to an audience of viewers and listeners from all over the world. Hosts can show themselves speaking, switch to their computer screens for slideshows or demonstrations, and even invite guests from other locations to co-host the webinar with them.
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