In general, web conferencing is made possible by Internet technologies, particularly on TCP/IP connections. Services may allow real-time point-to-point communications as well as multicast communications from one sender to many receivers. It offers data streams of text-based messages, voice and video chat to be shared simultaneously, across geographically dispersed locations. Applications for web conferencing include meetings, training events, lectures, or presentations from a web-connected computer to other web-connected computers.
For example, if you’re hosting a webinar on how to use WordPress blogs, and participants are asking a lot about increasing traffic, you could position your email like this: “I’m getting a lot of questions about boosting traffic to your blogs, so I’m throwing in a bonus how-to guide which will be sold later for $97, but you’ll get it free if you act now.”
You’re already a big winner when you’re in front of your webinar audience. Participants were interested enough in your content to register, hold space on their calendar, then show up attentively to your webinar. They have self-qualified themselves as being in the market for the type of product or service you offer, and think you’re the God of SEO (or whatever your schpeel is on).
Let’s face it. Your audience has been conditioned to think “show me the money” by all the scams, gimmicks and otherwise sketchy products out there (and if not that, through Jerry McGuire movie quips for sure). If attendees still haven’t purchased anything several days after your webinar, they are probably thinking, “Your product sounds great, but show me real results from real people like me.”
So instead of meeting with prospects one-on-one, and making dozens of presentations, a better option is to schedule a Webinar for each Wednesday night for example. Just invite your prospects and tell your team members to invite their prospects to the Webinar too. This way,  you, as the best presenter gives the best live presentation, and answers questions. Then each person takes over, and talks to their own prospects and directs them to their web sites to sign them up or make the sale. It’s been done for years, and some of the top recruiters benefit greatly from online Webinars.
So instead of meeting with prospects one-on-one, and making dozens of presentations, a better option is to schedule a Webinar for each Wednesday night for example. Just invite your prospects and tell your team members to invite their prospects to the Webinar too. This way,  you, as the best presenter gives the best live presentation, and answers questions. Then each person takes over, and talks to their own prospects and directs them to their web sites to sign them up or make the sale. It’s been done for years, and some of the top recruiters benefit greatly from online Webinars.
Having a great product and some charm isn’t enough. The reality is that your webinar audience is diverse in their budget, trust and communication style. You need to be skilled at appealing to a wide audience through a variety of sales strategies, while consistently spelling out the benefits of what you have to offer and how you can bring value to their lives.
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