Financial Services Institutions have especially complex environments, but must be able to serve their customers with simpler processes and personalized experiences. However, point solutions and legacy systems have created disjointed experiences and workflows for customers and agents alike, leading to poor customer experience (CX). In this live event, join Appian thought leaders Michael … Continue Reading...
Then you ask them follow up questions to make sure they understood your presentation, what they do not understand, what objections they may have, etc. etc. You will close more sales if you are able to get feedback from clients, and Webinars allow you to see their face, to hear their voice to know how they are feeling about you, your presentation, your company and your products and services.
You’re already a big winner when you’re in front of your webinar audience. Participants were interested enough in your content to register, hold space on their calendar, then show up attentively to your webinar. They have self-qualified themselves as being in the market for the type of product or service you offer, and think you’re the God of SEO (or whatever your schpeel is on).
Having a great product and some charm isn’t enough. The reality is that your webinar audience is diverse in their budget, trust and communication style. You need to be skilled at appealing to a wide audience through a variety of sales strategies, while consistently spelling out the benefits of what you have to offer and how you can bring value to their lives.
Webinars are a form of online education whose purpose is to pass skills or knowledge across to those who want to learn. They are very useful and highly detailed in their nature and if they are explaining a concept, nothing will be left out of the explanations. Webinars are important in the modern world where putting together pieces of information in order to muster a skill or some knowledge becomes very hard and involving. However, the use of a webinar cuts down the costs and brings lots of benefits, even including making money with webinars.
Don’t feel you need to do a weekly series. A monthly series works just fine, though twice a month is a nice middle ground. And if your schedule is too busy (and let’s be honest, of course it is…), then use a webinar platform like EverWebinar to host an automated webinar. You won’t even need to be there. Heck, you could be kicking it in Belize with a Pina Colada, watching the sales roll in while your webinar is running without you.

Using Webinar software participants can share audio, documents and applications with webinar attendees. This is useful when the webinar host is conducting a lecture or information session. While the presenter is speaking they can share desktop applications and documents. Today, many webinar services offer live streaming options or the ability to record your webinar and publish to YouTube and other service later.
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