The term "webcast" derives from its original similarity to a radio or television broadcast. Early usage referred purely to transmission and consumption of streaming audio and video via the World Wide Web. Over time, webcast software vendors have added many of the same functional capabilities found in webinar software, blurring the distinction between the two terms. Webcasts are now likely to allow audience response to polls, text communication with presenters or other audience members, and other two-way communications that complement the consumption of the streamed audio/video content.
After you create your own webinar, it's crucial to prepare your webinars in advance and whenever you are about to undertake the process, be prepared to do a lot of digging. On the Internet, you might have to create an actual live demonstration that shows what the participants would expect from their attempts and other useful links they might need to host their own projects. Preparing a webinar for the learners or peers is an involving process and you must be prepared to spend time in getting all the details correct and going all over it with a fine-tooth comb to avoid releasing a half-baked webinar to eager participants. Only when you prepare the valuable webinar content and hit the market accurately, can you make your own webinar profitable.
So instead of meeting with prospects one-on-one, and making dozens of presentations, a better option is to schedule a Webinar for each Wednesday night for example. Just invite your prospects and tell your team members to invite their prospects to the Webinar too. This way, you, as the best presenter gives the best live presentation, and answers questions. Then each person takes over, and talks to their own prospects and directs them to their web sites to sign them up or make the sale. It’s been done for years, and some of the top recruiters benefit greatly from online Webinars.
Once you’ve revealed what’s behind the curtain, your next job is to drive the sale home with some old-fashioned psychology. This is where you remind them of their misery and how your product can swoop in to save them. Create a visual of success they can relate to, and use the word “imagine,” as it’s one of the most powerful words in the English language.
Then you ask them follow up questions to make sure they understood your presentation, what they do not understand, what objections they may have, etc. etc. You will close more sales if you are able to get feedback from clients, and Webinars allow you to see their face, to hear their voice to know how they are feeling about you, your presentation, your company and your products and services.
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