Once you’ve revealed what’s behind the curtain, your next job is to drive the sale home with some old-fashioned psychology. This is where you remind them of their misery and how your product can swoop in to save them. Create a visual of success they can relate to, and use the word “imagine,” as it’s one of the most powerful words in the English language.
Once you’ve revealed what’s behind the curtain, your next job is to drive the sale home with some old-fashioned psychology. This is where you remind them of their misery and how your product can swoop in to save them. Create a visual of success they can relate to, and use the word “imagine,” as it’s one of the most powerful words in the English language.
Financial Services Institutions have especially complex environments, but must be able to serve their customers with simpler processes and personalized experiences. However, point solutions and legacy systems have created disjointed experiences and workflows for customers and agents alike, leading to poor customer experience (CX). In this live event, join Appian thought leaders Michael … Continue Reading...
The term "webinar" is a portmanteau of web and seminar, meaning a presentation, lecture, or workshop that is transmitted over the web. The coined term has been attacked for improper construction,[2] since "inar" is not a valid root. Webinar was included on the Lake Superior University 2008 List of Banished Words,[3] but was included in the Merriam-Webster dictionary that same year.[4]

You can do this through statistics or survey results from your existing customers. Imagine the conversion capability of a statement like, “Seventy percent of customers using our product shaved 10 points off their golf game within a month!” You can just hear them clicking your CTA. Just be sure not to make any outrageous claims—especially income claims. You want to preserve their sense of trust in you.

Let’s face it. Your audience has been conditioned to think “show me the money” by all the scams, gimmicks and otherwise sketchy products out there (and if not that, through Jerry McGuire movie quips for sure). If attendees still haven’t purchased anything several days after your webinar, they are probably thinking, “Your product sounds great, but show me real results from real people like me.”
A webinar is a live, web-based video conference that uses the internet to connect the individual (or multiple individuals) hosting the webinar to an audience of viewers and listeners from all over the world. Hosts can show themselves speaking, switch to their computer screens for slideshows or demonstrations, and even invite guests from other locations to co-host the webinar with them.
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