Presentation of visual materials most often is accomplished through one of two primary methodologies. The web conferencing software may show participants an image of the presenter's computer screen (or desktop). Again, depending upon the product, the software may show the entire visible desktop area or may allow selection of a physical area or application running on the presenter's computer. The second method relies on an upload and conversion process (most commonly consisting of Microsoft PowerPoint files, other Microsoft Office electronic documents, or Adobe PDF documents).

For the example above, this might sound like, “If you’re tired of people asking to pass you on the golf course, this product is for you. Imagine how it will feel when you start winning games, and accepting business golf match invitations, because you’re confident in your newfound golf game. This program can help you make steady improvement that you’ll begin seeing within a couple of rounds.”


For the example above, this might sound like, “If you’re tired of people asking to pass you on the golf course, this product is for you. Imagine how it will feel when you start winning games, and accepting business golf match invitations, because you’re confident in your newfound golf game. This program can help you make steady improvement that you’ll begin seeing within a couple of rounds.”
Having a great product and some charm isn’t enough. The reality is that your webinar audience is diverse in their budget, trust and communication style. You need to be skilled at appealing to a wide audience through a variety of sales strategies, while consistently spelling out the benefits of what you have to offer and how you can bring value to their lives.

Urgency and scarcity are the holy grail of webinar offers. Pounce on your audience’s high energy and attention by slapping on a sense of urgency or scarcity so they will bite before their next meeting or before some social notification pops up on their screen. What you don’t want to happen is lose a sale simply because an interested prospect who planned to purchase forgot to return.


A webinar is a live, web-based video conference that uses the internet to connect the individual (or multiple individuals) hosting the webinar to an audience of viewers and listeners from all over the world. Hosts can show themselves speaking, switch to their computer screens for slideshows or demonstrations, and even invite guests from other locations to co-host the webinar with them.
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