In 1992, InSoft Inc. launched Communique, a software-based Unix teleconferencing product for workstations that enabled video/audio/data conferencing. Communique supported as many as 10 users, and included revolutionary features such as application sharing, audio controls, text, graphics, and whiteboarding which allowed networked users to share and manipulate graphic objects and files using simple paint tools.
The term "webinar" is a portmanteau of web and seminar, meaning a presentation, lecture, or workshop that is transmitted over the web. The coined term has been attacked for improper construction, since "inar" is not a valid root. Webinar was included on the Lake Superior University 2008 List of Banished Words, but was included in the Merriam-Webster dictionary that same year.
Web conferencing technologies are not standardized, which has reduced interoperability and transparency and increased platform dependence, security issues, cost and market segmentation. In 2003, the IETF established a working group to establish a standard for web conferencing, called "Centralized Conferencing (xcon)". The planned deliverables of xcon include:
Your product may be a physical item, a piece of software or even a kind of service. Webinars allow you to give real-time demonstrations and presentations with various features to promote vividly to the audience. For example, ezTalks Webinar can help to show the product with ultra-high-definition video and crystal-clear audio quality. For another example, ezTalks helps to share your latest presentations, documents or video clips and get everyone on the same page flexibly. What's more, the real users' questions on the product can be answered online quickly and the webinar Polls & Survey function may drive you better know about market demand, which can build or improve the relationships between the seller and customers. This can definitely boost your product sales. More importantly, many customers may be willing to pay to attend the webinar after you can get more followers and establish yourself an as authority in your industry, as they believe they can receive exclusive content and educational materials.
Customers know that private sessions allow them permission to ask endless questions and discuss their unique obstacles in a safe, constructive setting. You can build immense trust and loyalty through calls like this and transform customers into brand evangelists that double-duty as promotional machines for you. Thirty to 60-minute calls work great. You could even record these calls and repurpose them as products in the future. Cha-ching.
In April 1999, Vstream introduced the Netcall product for web conferencing as "a fee-based Internet software utility that lets you send business presentations and other graphic information via e-mail to a Vstream server. Vstream converts the content, again using streaming technology, and makes the presentation available for viewing by up to 1,200 people at a time." Vstream changed the company name to Evoke Communications in 2000, with a further change to Raindance Communications in 2002. In February 2006, Raindance was acquired by the InterCall division of West Corporation.
In February 1998, Starlight Networks released StarLive! (the exclamation point being part of the product name). The press release said "customers can access familiar Web browser interfaces to view live and pre-recorded corporate presentations, along with synchronized slides. End users can communicate directly with the presenter using real-time chat technology and other Web-based collaboration tools."
Create a presentation you can deliver which is related to that product. The presentation should be helpful and useful, and mostly pure content. If the webinar is going to be an hour long, then you should have at least 45-50 minutes of good, solid content in there before you ever even talk about the product. An exception would be if the entire point of the webinar is how to use that product.
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