Having a great product and some charm isn’t enough. The reality is that your webinar audience is diverse in their budget, trust and communication style. You need to be skilled at appealing to a wide audience through a variety of sales strategies, while consistently spelling out the benefits of what you have to offer and how you can bring value to their lives.
For example, if you’re hosting a webinar on how to use WordPress blogs, and participants are asking a lot about increasing traffic, you could position your email like this: “I’m getting a lot of questions about boosting traffic to your blogs, so I’m throwing in a bonus how-to guide which will be sold later for $97, but you’ll get it free if you act now.”
"I invested $10,000 to learn similar content from another well-known industry leader a few years ago. I left Tamara's two-hour online workshop even better equipped and ready to take action to step up my game of leading successful webinars. Being able to learn the content and how-to information by webinar without having to drive or fly anywhere is a huge value. And I invested about $9500 less to boot! I highly recommend this training."
Real-time text chat facilities such as IRC appeared in the late 1980s. Web-based chat and instant messaging software appeared in the mid-1990s. The PLATO computer learning system allowed students to collaborate on networked computers to accomplish learning tasks as early as the 1960s, but the early networking was not accomplished via the World Wide Web and PLATO's collaborative goals were not consistent with the presenter-audience dynamic typical of web conferencing systems. PLATO II, in 1961, featured two users at once.
Web conferencing may be used as an umbrella term for various types of online collaborative services including web seminars ("webinars"), webcasts, and peer-level web meetings. It may also be used in a more narrow sense to refer only to the peer-level web meeting context, in an attempt to disambiguate it from the other types of collaborative sessions. Terminology related to these technologies is inexact, and no generally agreed upon source or standards organization exists to provide an established usage reference.
The term "webcast" derives from its original similarity to a radio or television broadcast. Early usage referred purely to transmission and consumption of streaming audio and video via the World Wide Web. Over time, webcast software vendors have added many of the same functional capabilities found in webinar software, blurring the distinction between the two terms. Webcasts are now likely to allow audience response to polls, text communication with presenters or other audience members, and other two-way communications that complement the consumption of the streamed audio/video content.
Once you’ve revealed what’s behind the curtain, your next job is to drive the sale home with some old-fashioned psychology. This is where you remind them of their misery and how your product can swoop in to save them. Create a visual of success they can relate to, and use the word “imagine,” as it’s one of the most powerful words in the English language.
After you create your own webinar, it's crucial to prepare your webinars in advance and whenever you are about to undertake the process, be prepared to do a lot of digging. On the Internet, you might have to create an actual live demonstration that shows what the participants would expect from their attempts and other useful links they might need to host their own projects. Preparing a webinar for the learners or peers is an involving process and you must be prepared to spend time in getting all the details correct and going all over it with a fine-tooth comb to avoid releasing a half-baked webinar to eager participants. Only when you prepare the valuable webinar content and hit the market accurately, can you make your own webinar profitable.
Urgency and scarcity are the holy grail of webinar offers. Pounce on your audience’s high energy and attention by slapping on a sense of urgency or scarcity so they will bite before their next meeting or before some social notification pops up on their screen. What you don’t want to happen is lose a sale simply because an interested prospect who planned to purchase forgot to return.
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