For the example above, this might sound like, “If you’re tired of people asking to pass you on the golf course, this product is for you. Imagine how it will feel when you start winning games, and accepting business golf match invitations, because you’re confident in your newfound golf game. This program can help you make steady improvement that you’ll begin seeing within a couple of rounds.”
The term "webinar" is a portmanteau of web and seminar, meaning a presentation, lecture, or workshop that is transmitted over the web. The coined term has been attacked for improper construction, since "inar" is not a valid root. Webinar was included on the Lake Superior University 2008 List of Banished Words, but was included in the Merriam-Webster dictionary that same year.
Then you ask them follow up questions to make sure they understood your presentation, what they do not understand, what objections they may have, etc. etc. You will close more sales if you are able to get feedback from clients, and Webinars allow you to see their face, to hear their voice to know how they are feeling about you, your presentation, your company and your products and services.
In February 1998, Starlight Networks released StarLive! (the exclamation point being part of the product name). The press release said "customers can access familiar Web browser interfaces to view live and pre-recorded corporate presentations, along with synchronized slides. End users can communicate directly with the presenter using real-time chat technology and other Web-based collaboration tools."
A trademark for the term WEBinar (first three letters capitalized) was registered in 1998 by Eric R. Korb (Serial Number 75478683, USPTO) and was reassigned to InterCall. The trademark registration was cancelled in 2007. Learn.com filed a claim for the term "webinar" without regard to font or style in 2006 (Serial Number 78952304, USPTO). That trademark claim was abandoned in 2007 and no subsequent filing has been made.
Urgency and scarcity are the holy grail of webinar offers. Pounce on your audience’s high energy and attention by slapping on a sense of urgency or scarcity so they will bite before their next meeting or before some social notification pops up on their screen. What you don’t want to happen is lose a sale simply because an interested prospect who planned to purchase forgot to return.
In 1996, PlaceWare was founded as a spinoff from Xerox PARC. In November of that year, PlaceWare Auditorium was described in a public talk at Stanford University as allowing "one or more people to give an interactive, online, multimedia presentation via the Web to hundreds or thousands of simultaneous attendees; the presentation can include slides (made in PowerPoint or any GIF-image editor), live annotation on the slide images, real-time polls of the audience, live audio from the presenter and those asking questions, private text and audio conversations in the auditorium's "rows", and other features." PlaceWare Auditorium was formally announced in March 1997 at a price of $150 per simultaneous user.
For example, if you’re hosting a webinar on how to use WordPress blogs, and participants are asking a lot about increasing traffic, you could position your email like this: “I’m getting a lot of questions about boosting traffic to your blogs, so I’m throwing in a bonus how-to guide which will be sold later for $97, but you’ll get it free if you act now.”
Using Webinar software participants can share audio, documents and applications with webinar attendees. This is useful when the webinar host is conducting a lecture or information session. While the presenter is speaking they can share desktop applications and documents. Today, many webinar services offer live streaming options or the ability to record your webinar and publish to YouTube and other service later.