If there is a bunch of additional learning resources to be referred to during the webinar and have been prepared in advance, there will be a need to host them somewhere. You will need to set up a link of associating with the learning material inside the webinar. Some of the participants will definitely spend some money on it as they are eager to get more relative knowledge. You might also be charged for hosting the webinar and this will be part of your budget if you intend on gaining some profit with the webinar. But you're also getting money from effective broadcasting as it plays an advertising role. In other words, you're creating webinars for profit.
Let’s face it. Your audience has been conditioned to think “show me the money” by all the scams, gimmicks and otherwise sketchy products out there (and if not that, through Jerry McGuire movie quips for sure). If attendees still haven’t purchased anything several days after your webinar, they are probably thinking, “Your product sounds great, but show me real results from real people like me.”
In December 2003, Citrix Systems acquired Expertcity, giving it the GoToMyPC and GoToAssist products.[29] The acquired company was renamed as the Citrix Online division of Citrix Systems. In July 2004, Citrix Online released GoToMeeting as its first generic web conferencing product.[30] In June 2006, GoToWebinar was added, allowing additional registration and reporting functionality along with larger capacity in sessions.[31]
Create a presentation you can deliver which is related to that product. The presentation should be helpful and useful, and mostly pure content. If the webinar is going to be an hour long, then you should have at least 45-50 minutes of good, solid content in there before you ever even talk about the product. An exception would be if the entire point of the webinar is how to use that product.

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