Once you’ve revealed what’s behind the curtain, your next job is to drive the sale home with some old-fashioned psychology. This is where you remind them of their misery and how your product can swoop in to save them. Create a visual of success they can relate to, and use the word “imagine,” as it’s one of the most powerful words in the English language.
In 1996, PlaceWare was founded as a spinoff from Xerox PARC. In November of that year, PlaceWare Auditorium was described in a public talk at Stanford University as allowing "one or more people to give an interactive, online, multimedia presentation via the Web to hundreds or thousands of simultaneous attendees; the presentation can include slides (made in PowerPoint or any GIF-image editor), live annotation on the slide images, real-time polls of the audience, live audio from the presenter and those asking questions, private text and audio conversations in the auditorium's "rows", and other features."[18] PlaceWare Auditorium was formally announced in March 1997 at a price of $150 per simultaneous user.[19]
You’re already a big winner when you’re in front of your webinar audience. Participants were interested enough in your content to register, hold space on their calendar, then show up attentively to your webinar. They have self-qualified themselves as being in the market for the type of product or service you offer, and think you’re the God of SEO (or whatever your schpeel is on).
The term "webcast" derives from its original similarity to a radio or television broadcast. Early usage referred purely to transmission and consumption of streaming audio and video via the World Wide Web. Over time, webcast software vendors have added many of the same functional capabilities found in webinar software, blurring the distinction between the two terms. Webcasts are now likely to allow audience response to polls, text communication with presenters or other audience members, and other two-way communications that complement the consumption of the streamed audio/video content.

Let’s face it. Your audience has been conditioned to think “show me the money” by all the scams, gimmicks and otherwise sketchy products out there (and if not that, through Jerry McGuire movie quips for sure). If attendees still haven’t purchased anything several days after your webinar, they are probably thinking, “Your product sounds great, but show me real results from real people like me.”


In 1996, PlaceWare was founded as a spinoff from Xerox PARC. In November of that year, PlaceWare Auditorium was described in a public talk at Stanford University as allowing "one or more people to give an interactive, online, multimedia presentation via the Web to hundreds or thousands of simultaneous attendees; the presentation can include slides (made in PowerPoint or any GIF-image editor), live annotation on the slide images, real-time polls of the audience, live audio from the presenter and those asking questions, private text and audio conversations in the auditorium's "rows", and other features."[18] PlaceWare Auditorium was formally announced in March 1997 at a price of $150 per simultaneous user.[19]
In December 2003, Citrix Systems acquired Expertcity, giving it the GoToMyPC and GoToAssist products.[29] The acquired company was renamed as the Citrix Online division of Citrix Systems. In July 2004, Citrix Online released GoToMeeting as its first generic web conferencing product.[30] In June 2006, GoToWebinar was added, allowing additional registration and reporting functionality along with larger capacity in sessions.[31]
Because a Webinar room allows you to communicate with your customers and employees better, and to get feedback from them at the right time, with the right information. This happens because a Webinar room allows you to enter a virtual conference room, talk (in your voice) and share pictures, web sites, Power Point Presentations and in some cases, any application on your computer, such as Excel, Word, etc. to tell a story or show people why they need your product or service.
For the example above, this might sound like, “If you’re tired of people asking to pass you on the golf course, this product is for you. Imagine how it will feel when you start winning games, and accepting business golf match invitations, because you’re confident in your newfound golf game. This program can help you make steady improvement that you’ll begin seeing within a couple of rounds.”

Unveiled in 1996 by InSoft Inc., CoolTalk was a multimedia software tool that let PC users view data displayed on a shared whiteboard, exchange real-time messages via a chat tool or speak with each other via a TCP/IP voice connection. The product worked with Microsoft Sound System-compatible audio boards and was available in a 14.4-kbit/s version or 28.8-kbit/s version. CoolTalk was later packaged with popular Web browsers of the time.[20] CoolTalk 14.4 and 28.8 sold for $49.95 and $69.95, respectively, in 1996.[11][21]

Urgency and scarcity are the holy grail of webinar offers. Pounce on your audience’s high energy and attention by slapping on a sense of urgency or scarcity so they will bite before their next meeting or before some social notification pops up on their screen. What you don’t want to happen is lose a sale simply because an interested prospect who planned to purchase forgot to return.
In April 1999, Vstream introduced the Netcall product for web conferencing as "a fee-based Internet software utility that lets you send business presentations and other graphic information via e-mail to a Vstream server. Vstream converts the content, again using streaming technology, and makes the presentation available for viewing by up to 1,200 people at a time."[28] Vstream changed the company name to Evoke Communications in 2000, with a further change to Raindance Communications in 2002. In February 2006, Raindance was acquired by the InterCall division of West Corporation.
In February 1998, Starlight Networks[22] released StarLive! (the exclamation point being part of the product name).[23] The press release said "customers can access familiar Web browser interfaces to view live and pre-recorded corporate presentations, along with synchronized slides. End users can communicate directly with the presenter using real-time chat technology and other Web-based collaboration tools."

Because a Webinar room allows you to communicate with your customers and employees better, and to get feedback from them at the right time, with the right information. This happens because a Webinar room allows you to enter a virtual conference room, talk (in your voice) and share pictures, web sites, Power Point Presentations and in some cases, any application on your computer, such as Excel, Word, etc. to tell a story or show people why they need your product or service.

Then you ask them follow up questions to make sure they understood your presentation, what they do not understand, what objections they may have, etc. etc. You will close more sales if you are able to get feedback from clients, and Webinars allow you to see their face, to hear their voice to know how they are feeling about you, your presentation, your company and your products and services.
Using Webinar software participants can share audio, documents and applications with webinar attendees. This is useful when the webinar host is conducting a lecture or information session. While the presenter is speaking they can share desktop applications and documents. Today, many webinar services offer live streaming options or the ability to record your webinar and publish to YouTube and other service later.
×