In February 1998, Starlight Networks released StarLive! (the exclamation point being part of the product name). The press release said "customers can access familiar Web browser interfaces to view live and pre-recorded corporate presentations, along with synchronized slides. End users can communicate directly with the presenter using real-time chat technology and other Web-based collaboration tools."
Web conferencing technologies are not standardized, which has reduced interoperability and transparency and increased platform dependence, security issues, cost and market segmentation. In 2003, the IETF established a working group to establish a standard for web conferencing, called "Centralized Conferencing (xcon)". The planned deliverables of xcon include:
Presentation of visual materials most often is accomplished through one of two primary methodologies. The web conferencing software may show participants an image of the presenter's computer screen (or desktop). Again, depending upon the product, the software may show the entire visible desktop area or may allow selection of a physical area or application running on the presenter's computer. The second method relies on an upload and conversion process (most commonly consisting of Microsoft PowerPoint files, other Microsoft Office electronic documents, or Adobe PDF documents).
To attract more participants, you can start from some free webinars for certain times. Once you can get webinars well prepared, run webinars interactively and show the great value of your webinar, more and more participants will be willing to pay for your entire webinars and then it's a good chance to create paid webinars to monetise your expertise.
Depending on the technology being used, participants may speak and listen to audio over standard telephone lines or via computer microphones and speakers. Some products allow for use of a webcam to display participants, while others may require their own proprietary encoding or externally provided encoding of a video feed (for example, from a professional video camera connected via an IEEE 1394 interface) that is displayed in the session.
If there is a bunch of additional learning resources to be referred to during the webinar and have been prepared in advance, there will be a need to host them somewhere. You will need to set up a link of associating with the learning material inside the webinar. Some of the participants will definitely spend some money on it as they are eager to get more relative knowledge. You might also be charged for hosting the webinar and this will be part of your budget if you intend on gaining some profit with the webinar. But you're also getting money from effective broadcasting as it plays an advertising role. In other words, you're creating webinars for profit.
Customers know that private sessions allow them permission to ask endless questions and discuss their unique obstacles in a safe, constructive setting. You can build immense trust and loyalty through calls like this and transform customers into brand evangelists that double-duty as promotional machines for you. Thirty to 60-minute calls work great. You could even record these calls and repurpose them as products in the future. Cha-ching.
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