Let’s face it. Your audience has been conditioned to think “show me the money” by all the scams, gimmicks and otherwise sketchy products out there (and if not that, through Jerry McGuire movie quips for sure). If attendees still haven’t purchased anything several days after your webinar, they are probably thinking, “Your product sounds great, but show me real results from real people like me.”
Create a presentation you can deliver which is related to that product. The presentation should be helpful and useful, and mostly pure content. If the webinar is going to be an hour long, then you should have at least 45-50 minutes of good, solid content in there before you ever even talk about the product. An exception would be if the entire point of the webinar is how to use that product.
In April 1999, Vstream introduced the Netcall product for web conferencing as "a fee-based Internet software utility that lets you send business presentations and other graphic information via e-mail to a Vstream server. Vstream converts the content, again using streaming technology, and makes the presentation available for viewing by up to 1,200 people at a time." Vstream changed the company name to Evoke Communications in 2000, with a further change to Raindance Communications in 2002. In February 2006, Raindance was acquired by the InterCall division of West Corporation.
Presentation of visual materials most often is accomplished through one of two primary methodologies. The web conferencing software may show participants an image of the presenter's computer screen (or desktop). Again, depending upon the product, the software may show the entire visible desktop area or may allow selection of a physical area or application running on the presenter's computer. The second method relies on an upload and conversion process (most commonly consisting of Microsoft PowerPoint files, other Microsoft Office electronic documents, or Adobe PDF documents).
The term "webinar" is a portmanteau of web and seminar, meaning a presentation, lecture, or workshop that is transmitted over the web. The coined term has been attacked for improper construction, since "inar" is not a valid root. Webinar was included on the Lake Superior University 2008 List of Banished Words, but was included in the Merriam-Webster dictionary that same year.
In February 1998, Starlight Networks released StarLive! (the exclamation point being part of the product name). The press release said "customers can access familiar Web browser interfaces to view live and pre-recorded corporate presentations, along with synchronized slides. End users can communicate directly with the presenter using real-time chat technology and other Web-based collaboration tools."
Web conferencing technologies are not standardized, which has reduced interoperability and transparency and increased platform dependence, security issues, cost and market segmentation. In 2003, the IETF established a working group to establish a standard for web conferencing, called "Centralized Conferencing (xcon)". The planned deliverables of xcon include:
Because a Webinar room allows you to communicate with your customers and employees better, and to get feedback from them at the right time, with the right information. This happens because a Webinar room allows you to enter a virtual conference room, talk (in your voice) and share pictures, web sites, Power Point Presentations and in some cases, any application on your computer, such as Excel, Word, etc. to tell a story or show people why they need your product or service.
If there is a bunch of additional learning resources to be referred to during the webinar and have been prepared in advance, there will be a need to host them somewhere. You will need to set up a link of associating with the learning material inside the webinar. Some of the participants will definitely spend some money on it as they are eager to get more relative knowledge. You might also be charged for hosting the webinar and this will be part of your budget if you intend on gaining some profit with the webinar. But you're also getting money from effective broadcasting as it plays an advertising role. In other words, you're creating webinars for profit.
For example, if you’re hosting a webinar on how to use WordPress blogs, and participants are asking a lot about increasing traffic, you could position your email like this: “I’m getting a lot of questions about boosting traffic to your blogs, so I’m throwing in a bonus how-to guide which will be sold later for $97, but you’ll get it free if you act now.”
Rather than the 7% or so fee investment banks may charge for flying planeloads of investment bankers around the world, companies like Slack can simply hold a webinar. — Michael J. Coren, Quartz, "After Slack, the IPO market might never be the same," 19 June 2019 Emily's List: An organization dedicated to electing prochoice Democratic women to office by guiding women through their campaigns from start to finish, with trainings, webinars, and volunteer support. — Glamour, "Here’s How You Can Help Women in States With Extreme Abortion Bans Right Now," 15 May 2019 The Liquor and Cannabis Board plans to hold a webinar on October 16 to address questions about its reevaluation of edibles. — Heidi Groover, The Seattle Times, "Washington to ‘reevaluate’ marijuana edibles, crack down on products that might appeal to kids," 5 Oct. 2018 The initial program ran for 12 weeks, with three in-person gatherings in New York, in Austin, Texas, and at Facebook headquarters in Menlo Park, Calif., as well as weekly webinars and weekly individual training sessions with each publisher. — Lukas I. Alpert, WSJ, "Facebook Gives Local Newspapers Tips on How to Boost Subscriptions," 2 Aug. 2018 Correction: This story has been updated to reflect FMCA’s planned webinars are on social media training and video recording. — Maria Elena Vizcaino, OrlandoSentinel.com, "Florida League of Cities launches organization for local government spokespeople," 26 June 2018 Those looking to ditch their day jobs and start an online business that’s more than a side hustle can tune into a webinar with Regina Renaye, who founded her own virtual assistant business, Anywhere Admin. — Margeaux Sippell, BostonGlobe.com, "Weekend business agenda," 29 June 2018 The proceedings will appear via webinar at https://alabamadcnr.adobeconnect.com/redsnapperconference . — Frank Sargeant, AL.com, "White bass, wild turkeys and red snapper in the outdoor news," 21 Mar. 2018 Those looking to get started in the real estate business, even with no prior knowledge, are invited to log in to a webinar on how to make money in real estate investing. — Margeaux Sippell, BostonGlobe.com, "Weekend business agenda," 7 June 2018