Depending on the technology being used, participants may speak and listen to audio over standard telephone lines or via computer microphones and speakers. Some products allow for use of a webcam to display participants, while others may require their own proprietary encoding or externally provided encoding of a video feed (for example, from a professional video camera connected via an IEEE 1394 interface) that is displayed in the session.

In December 2003, Citrix Systems acquired Expertcity, giving it the GoToMyPC and GoToAssist products.[29] The acquired company was renamed as the Citrix Online division of Citrix Systems. In July 2004, Citrix Online released GoToMeeting as its first generic web conferencing product.[30] In June 2006, GoToWebinar was added, allowing additional registration and reporting functionality along with larger capacity in sessions.[31]


Once you’ve revealed what’s behind the curtain, your next job is to drive the sale home with some old-fashioned psychology. This is where you remind them of their misery and how your product can swoop in to save them. Create a visual of success they can relate to, and use the word “imagine,” as it’s one of the most powerful words in the English language.

For example, if you’re hosting a webinar on how to use WordPress blogs, and participants are asking a lot about increasing traffic, you could position your email like this: “I’m getting a lot of questions about boosting traffic to your blogs, so I’m throwing in a bonus how-to guide which will be sold later for $97, but you’ll get it free if you act now.”
Create a presentation you can deliver which is related to that product. The presentation should be helpful and useful, and mostly pure content. If the webinar is going to be an hour long, then you should have at least 45-50 minutes of good, solid content in there before you ever even talk about the product. An exception would be if the entire point of the webinar is how to use that product.
Your product may be a physical item, a piece of software or even a kind of service. Webinars allow you to give real-time demonstrations and presentations with various features to promote vividly to the audience. For example, ezTalks Webinar can help to show the product with ultra-high-definition video and crystal-clear audio quality. For another example, ezTalks helps to share your latest presentations, documents or video clips and get everyone on the same page flexibly. What's more, the real users' questions on the product can be answered online quickly and the webinar Polls & Survey function may drive you better know about market demand, which can build or improve the relationships between the seller and customers. This can definitely boost your product sales. More importantly, many customers may be willing to pay to attend the webinar after you can get more followers and establish yourself an as authority in your industry, as they believe they can receive exclusive content and educational materials. 
Customers know that private sessions allow them permission to ask endless questions and discuss their unique obstacles in a safe, constructive setting. You can build immense trust and loyalty through calls like this and transform customers into brand evangelists that double-duty as promotional machines for you. Thirty to 60-minute calls work great. You could even record these calls and repurpose them as products in the future. Cha-ching.
Having a great product and some charm isn’t enough. The reality is that your webinar audience is diverse in their budget, trust and communication style. You need to be skilled at appealing to a wide audience through a variety of sales strategies, while consistently spelling out the benefits of what you have to offer and how you can bring value to their lives.
Let’s face it. Your audience has been conditioned to think “show me the money” by all the scams, gimmicks and otherwise sketchy products out there (and if not that, through Jerry McGuire movie quips for sure). If attendees still haven’t purchased anything several days after your webinar, they are probably thinking, “Your product sounds great, but show me real results from real people like me.”
In 1992, InSoft Inc. launched Communique, a software-based Unix teleconferencing product for workstations that enabled video/audio/data conferencing. Communique supported as many as 10 users, and included revolutionary features such as application sharing, audio controls, text, graphics, and whiteboarding which allowed networked users to share and manipulate graphic objects and files using simple paint tools.[10][11]
"I invested $10,000 to learn similar content from another well-known industry leader a few years ago. I left Tamara's two-hour online workshop even better equipped and ready to take action to step up my game of leading successful webinars. Being able to learn the content and how-to information by webinar without having to drive or fly anywhere is a huge value. And I invested about $9500 less to boot! I highly recommend this training."
Rather than the 7% or so fee investment banks may charge for flying planeloads of investment bankers around the world, companies like Slack can simply hold a webinar. — Michael J. Coren, Quartz, "After Slack, the IPO market might never be the same," 19 June 2019 Emily's List: An organization dedicated to electing prochoice Democratic women to office by guiding women through their campaigns from start to finish, with trainings, webinars, and volunteer support. — Glamour, "Here’s How You Can Help Women in States With Extreme Abortion Bans Right Now," 15 May 2019 The Liquor and Cannabis Board plans to hold a webinar on October 16 to address questions about its reevaluation of edibles. — Heidi Groover, The Seattle Times, "Washington to ‘reevaluate’ marijuana edibles, crack down on products that might appeal to kids," 5 Oct. 2018 The initial program ran for 12 weeks, with three in-person gatherings in New York, in Austin, Texas, and at Facebook headquarters in Menlo Park, Calif., as well as weekly webinars and weekly individual training sessions with each publisher. — Lukas I. Alpert, WSJ, "Facebook Gives Local Newspapers Tips on How to Boost Subscriptions," 2 Aug. 2018 Correction: This story has been updated to reflect FMCA’s planned webinars are on social media training and video recording. — Maria Elena Vizcaino, OrlandoSentinel.com, "Florida League of Cities launches organization for local government spokespeople," 26 June 2018 Those looking to ditch their day jobs and start an online business that’s more than a side hustle can tune into a webinar with Regina Renaye, who founded her own virtual assistant business, Anywhere Admin. — Margeaux Sippell, BostonGlobe.com, "Weekend business agenda," 29 June 2018 The proceedings will appear via webinar at https://alabamadcnr.adobeconnect.com/redsnapperconference . — Frank Sargeant, AL.com, "White bass, wild turkeys and red snapper in the outdoor news," 21 Mar. 2018 Those looking to get started in the real estate business, even with no prior knowledge, are invited to log in to a webinar on how to make money in real estate investing. — Margeaux Sippell, BostonGlobe.com, "Weekend business agenda," 7 June 2018
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