After you create your own webinar, it's crucial to prepare your webinars in advance and whenever you are about to undertake the process, be prepared to do a lot of digging. On the Internet, you might have to create an actual live demonstration that shows what the participants would expect from their attempts and other useful links they might need to host their own projects. Preparing a webinar for the learners or peers is an involving process and you must be prepared to spend time in getting all the details correct and going all over it with a fine-tooth comb to avoid releasing a half-baked webinar to eager participants. Only when you prepare the valuable webinar content and hit the market accurately, can you make your own webinar profitable.
Let’s face it. Your audience has been conditioned to think “show me the money” by all the scams, gimmicks and otherwise sketchy products out there (and if not that, through Jerry McGuire movie quips for sure). If attendees still haven’t purchased anything several days after your webinar, they are probably thinking, “Your product sounds great, but show me real results from real people like me.”
Having a great product and some charm isn’t enough. The reality is that your webinar audience is diverse in their budget, trust and communication style. You need to be skilled at appealing to a wide audience through a variety of sales strategies, while consistently spelling out the benefits of what you have to offer and how you can bring value to their lives.
Don’t feel you need to do a weekly series. A monthly series works just fine, though twice a month is a nice middle ground. And if your schedule is too busy (and let’s be honest, of course it is…), then use a webinar platform like EverWebinar to host an automated webinar. You won’t even need to be there. Heck, you could be kicking it in Belize with a Pina Colada, watching the sales roll in while your webinar is running without you.
Financial Services Institutions have especially complex environments, but must be able to serve their customers with simpler processes and personalized experiences. However, point solutions and legacy systems have created disjointed experiences and workflows for customers and agents alike, leading to poor customer experience (CX). In this live event, join Appian thought leaders Michael … Continue Reading...