You can do this through statistics or survey results from your existing customers. Imagine the conversion capability of a statement like, “Seventy percent of customers using our product shaved 10 points off their golf game within a month!” You can just hear them clicking your CTA. Just be sure not to make any outrageous claims—especially income claims. You want to preserve their sense of trust in you.

In 1996, PlaceWare was founded as a spinoff from Xerox PARC. In November of that year, PlaceWare Auditorium was described in a public talk at Stanford University as allowing "one or more people to give an interactive, online, multimedia presentation via the Web to hundreds or thousands of simultaneous attendees; the presentation can include slides (made in PowerPoint or any GIF-image editor), live annotation on the slide images, real-time polls of the audience, live audio from the presenter and those asking questions, private text and audio conversations in the auditorium's "rows", and other features."[18] PlaceWare Auditorium was formally announced in March 1997 at a price of $150 per simultaneous user.[19]
If there is a bunch of additional learning resources to be referred to during the webinar and have been prepared in advance, there will be a need to host them somewhere. You will need to set up a link of associating with the learning material inside the webinar. Some of the participants will definitely spend some money on it as they are eager to get more relative knowledge. You might also be charged for hosting the webinar and this will be part of your budget if you intend on gaining some profit with the webinar. But you're also getting money from effective broadcasting as it plays an advertising role. In other words, you're creating webinars for profit.

The term "webcast" derives from its original similarity to a radio or television broadcast. Early usage referred purely to transmission and consumption of streaming audio and video via the World Wide Web. Over time, webcast software vendors have added many of the same functional capabilities found in webinar software, blurring the distinction between the two terms. Webcasts are now likely to allow audience response to polls, text communication with presenters or other audience members, and other two-way communications that complement the consumption of the streamed audio/video content.
Let’s face it. Your audience has been conditioned to think “show me the money” by all the scams, gimmicks and otherwise sketchy products out there (and if not that, through Jerry McGuire movie quips for sure). If attendees still haven’t purchased anything several days after your webinar, they are probably thinking, “Your product sounds great, but show me real results from real people like me.”
In April 1999, Vstream introduced the Netcall product for web conferencing as "a fee-based Internet software utility that lets you send business presentations and other graphic information via e-mail to a Vstream server. Vstream converts the content, again using streaming technology, and makes the presentation available for viewing by up to 1,200 people at a time."[28] Vstream changed the company name to Evoke Communications in 2000, with a further change to Raindance Communications in 2002. In February 2006, Raindance was acquired by the InterCall division of West Corporation.
Web conferencing may be used as an umbrella term for various types of online collaborative services including web seminars ("webinars"), webcasts, and peer-level web meetings. It may also be used in a more narrow sense to refer only to the peer-level web meeting context, in an attempt to disambiguate it from the other types of collaborative sessions.[1] Terminology related to these technologies is inexact, and no generally agreed upon source or standards organization exists to provide an established usage reference.
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